Brand Activations & Ceremonies
Looking for a ceremony management company or someone to help you produce a great product launch event? At Chunky Onion Productions we plan and manage brand activations, grand openings, company milestone celebrations, ribbon cutting ceremonies and product launches.
A grand opening ceremony for your new office or store is a great way to let potential and existing customers know that you are ready for business! Your opening ceremony should be a springboard for attracting future business and reinforce your company brand. Once you have selected the date and created your guest list, we can help you do everything possible to make the event a huge success.
Chunky Onion can help you with themed party planning, creating event theme ideas, and then building them the way you imagine. We have a full-time design team – graphic designers, costume designers and venue & stage designers, to give you great ideas, execution, and service.
Our professional event management team can help you with:
- Venue search and selection
- Full event design
- Onsite event management
- Registration and reception management
- Creative, innovative concepts
- Bespoke decorations and staging
- Backdrops, signage, and branding
- Audio visual installation including projection, event lighting, and sound systems
- Ribbon cutting and ceremonial props
- Catering coordination
- Ceremony management
- Custom-designed entertainment
- Master of Ceremony
- Live bands, DJs and dancers
- Lion dance
- Opening dance shows and other performances
- Custom-designed entertainment
- Invitation design and printing
- VIP premiums, gifts and giveaways
- Event photography, videography
- Live feed and video editing
For more information on how we can help you plan and manage your brand activation, product launch, customer appreciation dinner, office or store opening ceremony, please contact our team and we will be in touch shortly.
Frequently asked questions
A brand activation as the moment your brand stops being a logo on a screen and starts becoming a real, memorable experience people can see, touch, taste, or play with.
Instead of just telling people about your product or service, a brand activation lets them live it — whether that’s a pop-up playground in a shopping mall, an interactive installation at a festival, a surprise street performance, or a hands-on workshop that leaves everyone smiling (and posting about it).
At Chunky Onion Productions, we specialise in turning brand messages into unforgettable moments that people actually want to be part of. Because when your audience experiences your brand rather than just hearing about it, that’s when the real connection — and the real results — happen.
It really depends on the scale and ambition of your idea — a clever pop-up can be surprisingly affordable, while a big immersive experience will sit higher on the budget scale.
The smartest way to start is by defining your goals first. Once we know what success looks like, we can build a clear, transparent budget around the essentials: creative, production, venue, staffing, tech, and a little contingency.
At Chunky Onion Productions, we’ll help you stretch every dollar wisely — no fluff, just honest advice tailored to your brand and budget.
Here are some tips to maximize attendance at your brand activation. This is expecially applies to “B2B” or corporate clients in Hong Kong:
-
Lead with what’s in it for them — exclusive insights, meaningful networking, or a hands-on experience they can’t get elsewhere.
-
Make the invite personal and concise. Executives are very busy, so just the essential information will do.
-
Choose your venue wisely. Most Hong Kongers won’t to travel far to attend a business event – and by far I mean more than a few MTR stations! So, for example, if you are hosting an anniversary reception and your targeted guests are from the finance community, it’s best to stay in Central, Admiralty or Wanchai.
-
Make RSVP effortless and follow up with a friendly nudge – sometimes a phone call is required. And Hong Kongers are notorious for confirming attendance at the very last minute, so don’t get nervous if signups are slow in the beginning.
Follow these tips and you’ll have a full house.
Event Management includes:
- On-site running of your event
- Event manager(s)
- Show caller
- Helpers
- On-site communication systems
Event Production includes:
- Venue decoration (signage, backdrops, stage construction, product exhibitions, etc.)
- Audio-visual installation & operation (sound & lighting systems, LED walls & projection, videography, photography, live feeds, live streaming, etc.)
- Entertainment (masters of ceremony, celebrity performances, live bands & DJs, dancers, greeters, etc.)
Success looks different for every brand — that’s why we always start by defining what “success” means for you before the activation even begins.
Common ways we measure impact include:
- Footfall and dwell time (how many people showed up and how long they stayed)
- Engagement levels (interactions, samples taken, activities completed)
- Social buzz (posts, shares, mentions, and user-generated content)
- Leads or sales generated
- Brand sentiment (what people said and felt)
- Media coverage and reach
At Chunky Onion Productions, we don’t just throw an event and hope for the best. We help you set clear KPIs from day one, track the right metrics, and deliver a post-event report that shows exactly what worked — so you can prove the value and plan an even stronger activation next time.
Hong Kong is a very “last minute” city. But having said that, if you want to achieve the highest ROI from your brand activation, here’s some advice:
For most brand activations, we recommend starting 3–6 months ahead. This gives us enough runway to lock in the best locations, secure permits, refine the creative concept, and avoid the last-minute scramble (Hong Kong’s event calendar fills up fast!).
On the other hand, we’ve also pulled off brilliant activations on much tighter timelines when needed. The key is getting the conversation started as soon as you can — even a quick chat early on helps us protect the best options for you.
Ready to get the ball rolling? Drop us a message and we’ll map out a realistic timeline together.
If you just want to hire some equipment, please drop us an email so we can accommodate your request.
Hear from our happy clients
“Chunky Onion understood exactly what we wanted to achieve and brought every element together seamlessly. The team was creative, responsive, and professional throughout the entire process.”
AlixPartners
Global Head of Events
“Working with Chunky Onion on our brand activation for LEAP East in Hong Kong was a pleasure. The team was highly responsive, resourceful and flexible. They understood exactly what we wanted to achieve and brought the whole experience to life with creativity and seamless execution. Everything ran smoothly and the result exceeded our expectations. Highly recommended.”
Tahaluf Events
Tahaluf Events Team
“Chunky Onion delivered an outstanding conference for INTERTANKO in Hong Kong. From the initial planning through to the final day, their team was professional, responsive and completely on top of every detail. The production ran seamlessly and our delegates were genuinely impressed. I wouldn’t hesitate to work with them again.”
Nicola Chaplin
Meeting Coordinator
“I know it’s late but I wanted to thank everyone from your team for helping us with this event. The space looked great from lights to signages, what great quality of service! Our guests had a great time and said this is one of the best events they have attended! Thank you for being patient with us and guiding us to making this event succesful. We appreciate you and wish you all more success!”
